B2B Promotion and Sales expert
For health industries
Founded in 1986 by Gérard SINABIAN, GSA Healthcare starts first its business with recruitment. Through decades, the company has been able to renew itself and be innovative. It offers today to pharmaceutical industry actors its expertise in consulting, business development, and human resources. Its core business is pharmaceutical and medical promotion of health products.
GSA Healthcare, with the help of its 420 expert employees, its organization, and its solid methodology, aspires to be the sector reference, while dealing with the complex challenges of the profession, in France and Belgium.
Creation of « GSA RECRUTEMENT » and « GSA MEDICAL » business by Gérard Sinabian
Creation of « GSA FORMATION », Certified training institute, with Dr. Pascale Cheneau
Creation of « GSA PHARMA », with the launch of IDIM Pharma salesforce. Creation of GTF BELGIUM
Creation of GTF COSMAPHARMA (Direct sales in Belgium)
Launch of a second pharmacy multi-product salesforce IDES PHARMA.
Pioneer in the establishment of “Attached to Medical Promotion “(APM)*.
Creation of APM salesforce.
APM* specific training modules by our Training Institute
Integration of a third multi-product salesforce « Dedicate »
Idim Spe, mixed APM* salesforce, specialist promotion, training and sales in pharmacy
Holis, promotion reps team for Specialist and GP
GSA, company of GTF group, becomes GSA Healthcare.
Acquisition of the multi-product salesforce in pharmacy « Diététique et Santé ».
Launch of a second pharmacy multi-product salesforce in Belgium.
Launch of an exclusive salesforce in Pharmacy for EMBRYOLISSE
Launch of LIFETOUCH, digital media services in pharmacy
Launch of exclusive salesforce in Pharmacy for CURAE LAB (in France and Belgium)
Launch of 4 new exclusives salesforce (Promotion to GP, specialists, and Pharmacies)
GSA Healthcare has a global vision and understanding to answer all your needs.
Its approach is based on 3 expertises :
In connection with market strategy, business development, or operational marketing.
Its goal is to increase sales thanks to a strong organization. According to product category and brand strategy, a custom-made promotional organization will be settled. It will include face to face promotion to doctors, pharmacists, key accounts management, digital strategy, customer services and call center and the monitoring of KPI’s.
Its aim is to ensure the recruitment of talents, employees of pharmaceutical industry and to support their development.
In order to best handle all your challenges, GSA Healthcare has a strong methodology, the « GSA method » with its 3 steps :
At the core of the project : your context and your issues.
GSA, creatively proactive to define the mission outlines.
Roll out of the project with the support of our market experts.
GSA Healthcare relies since its creation on a management team of experts, able to meet all your challenges :
GSA Healthcare GM
Belgium Country Manager
35 years of experience
Organisation & methodology