B2B Promotion and Sales expert
For health industries
Settle and promote
a brand toward
Healthcare professionals
Pioneer and innovative promotion towards Healthcare professionals for over 35 years, GSA Healthcare manage all the specificities of this distribution channel, whose constant changes requires more and more expertise. Distribute a brand or a health product range, ensure its promotion to a relevant target of point of sales (pharmacies, parapharmacies, wholesalers, key accounts…), manage its sell out through prescription, advice and visibility, are the strategic stakes that laboratories are facing. In order to propose services in line with health industries needs, GSA Healthcare relies on its expertise in distribution, organizational consulting, promotion management to medical and pharmaceutical salesforce.
A global approach of your promotion
The GSA Methodology is declined in a 3 steps work:
Distribution
Foster your brands to develop them toward healthcare professionals
France - Belgium
The distribution service is dedicated to laboratories wishing to outsource their brand management in France and/or in Belgium. The partnership includes at once Brand management (Strategy –Marketing – Business Plan), Buy&Sell (Distribution, P&L guidance, promotion, communication) and supply chain guidance (Supply, stock management, reporting).
Brands capitalize on business development expertise of GSA Healthcare to carry their development daily to physicians, pharmacists, key accounts, etc.
Medical promotion
Promote your products to medical professionals
The « Medical Promotion » service is adressed to pharmaceutical and parapharmaceutical companies wishing to promote their products to general practionners and/or specialists.
GSA Healthcare proposes to laboratories a medical visit service through medical representatives and « attached to medical promotion » salesforce trained to your products (Dedicated or syndicated/vacancy teams). Our medical representatives are experts in all categories : specialties, OTC, medical devices, food supplements…
GSA Healthcare ensures a visibility to 25 000 general practionners or specialists, private and public. GSA Healthcare is part of a responsible promotion strategy to healthcare professionals in accordance with medical promotion regulatory compliance (HAS referential).
Sell in to pharmacy
Promote your pharmaceutical and parapharmaceutical products
GSA Healthcare supports pharmaceutical companies in their omnicanal distribution (wholesalers, pharmacies, parapharmacies, key accounts) on issues of brand launch, dynamization, visibility development with the business performance as main objective.
For this, GSA Healthcare relies on an expert managerial and operational organization :
- Experienced and involved sales forces (dedicated or syndicated)
- Key accounts department
- Call center
- Customer service
- Relayed by the digital offer Lifetouch
POS coaching
Boosting your sales thanks advising and cross selling
A pharmacy team well trained is a key success factor for a brand. It’s necessary for the team to be product expert (from a technical and a business point of view) to develop brand preference and cross selling. Expert coaches are directly training in the point of sale for laboratories.
Digital promotion - Lifetouch
Strengthen the links between laboratories and pharmacists to bring value to patient consumers
The Lifetouch platform is build to make all contacts fluid between points of sales, laboratories and GSA Healthcare. It’s builded around interactive spaces (products training, promotion, contacts and customer service) to interact with pharmacies and parapharmacies 24h/7. Each action is monitor with quantified reporting.
Lifetouch covers around 16 500 pharmacies and parapharmacies. The cumulated audience is more of 14 500 points of sales. Impact measures confirm the tool legitimacy. Between news and products informations, Lifetouch is today a referral partner in the relationship between GSA Healthcare, laboratories and pharmacies/parapharmacies.
The message and offers construction is delegated to an expert department under the responsability of a GSA Healthcare consultant. GSA Healthcare support each campaign with consulting assistance. From the project management to the reporting passing through setting and testing phases.