B2B Promotion and Sales expert

For health industries

The GSA Methodology is declined in a 3 steps work:

Listen

Adapt

Develop

Listen

We first need to talk with you to understand your environment and your business organization. Together, we seek to specify what are your needs and objectives in terms of organization, distribution and promotion : buy&sell, sales development, targeting, business performance, merchandising and products preference (sell-out stimulation).

  • What is your business organization?
  • How do you distribute your products ?
  • To which health actors do you promote your products?
  • Which medical specialty do you work with ?
  • Do you set up a promotional and/or business strategy to key accounts and KOL ?
  • Do you need to stimulate the officinal sell-out ?
  • What are your sales objectives ?

Adapt

During this second step, GSA Healthcare proposes an organization and a business strategy (promotion, referencing, support tools) in coherence with your distribution and visibility objectives (medical promotion, sell in to pharmacy, digital…).
Before the operational deployment, GSA Healthcare proposes a testing operation - a market insights - to validate the promotional device, the potential, and development objectives.

Develop

GSA Healthcare set up the designed organization to a specific target to carry the promotional and business development (buy&sell, stock control, marketing plan, medical promotion, sell in to pharmacy and parapharmacy, officinal teams coaching).

Distribution

Foster your brands to develop them toward healthcare professionals

France - Belgium

GSA distribution France / Belgique

The distribution service is dedicated to laboratories wishing to outsource their brand management in France and/or in Belgium. The partnership includes at once Brand management (Strategy –Marketing – Business Plan), Buy&Sell (Distribution, P&L guidance, promotion, communication) and supply chain guidance (Supply, stock management, reporting).
Brands capitalize on business development expertise of GSA Healthcare to carry their development daily to physicians, pharmacists, key accounts, etc.

Medical promotion

Promote your products to medical professionals

The « Medical Promotion » service is adressed to pharmaceutical and parapharmaceutical companies wishing to promote their products to general practionners and/or specialists.
GSA Healthcare proposes to laboratories a medical visit service through medical representatives and « attached to medical promotion » salesforce trained to your products (Dedicated or syndicated/vacancy teams). Our medical representatives are experts in all categories : specialties, OTC, medical devices, food supplements…

promotion médicale

GSA Healthcare ensures a visibility to 25 000 general practionners or specialists, private and public. GSA Healthcare is part of a responsible promotion strategy to healthcare professionals in accordance with medical promotion regulatory compliance (HAS referential).

Our quality policy

Charter of medical promotion

Referential of certification

Conformity certificate to HAS referential

Sell in to pharmacy

Promote your pharmaceutical and parapharmaceutical products

promotion Pharmacie

GSA Healthcare supports pharmaceutical companies in their omnicanal distribution (wholesalers, pharmacies, parapharmacies, key accounts) on issues of brand launch, dynamization, visibility development with the business performance as main objective.
For this, GSA Healthcare relies on an expert managerial and operational organization :

  • Experienced and involved sales forces (dedicated or syndicated)
  • Key accounts department
  • Call center
  • Customer service
  • GSA Connect Digital Platform

POS coaching

Boosting your sales thanks advising and cross selling

Coaching Point de vente

A pharmacy team well trained is a key success factor for a brand. It’s necessary for the team to be product expert (from a technical and a business point of view) to develop brand preference and cross selling. Expert coaches are directly training in the point of sale for laboratories.

GSA Connect Digital Platform

GSA Healthcare’s service platform, designed by pharmacists, for pharmacists.

GSA Connect is the result of 40 years of expertise, passion, and innovation dedicated to healthcare.

The platform was designed to streamline and personalize all interactions between pharmacies, laboratories, and GSA Healthcare. Thanks to GSA Connect, pharmacists can manage their activity with a single click and complete autonomy:

promotion mixte
promotion mixte

GSA Connect aggregates all of GSA Healthcare’s customer knowledge and covers all pharmacies in mainland France (19,000 pharmacies covered). Our media service delivers our partners’ communications and personalized offers to pharmacists, providing a powerful lever for awareness and growth.

GSA Connect brings healthcare professionals together around our brands. GSA Connect is a stronger, more direct, and fairer link between all stakeholders.