B2B Promotion and Sales expert

For health industries

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STRATEGIC AND OPERATIONAL CONSULTING

The GSA Method is declined in 3 steps :

Listen

Adapt

Develop

Listen

It’s about understanding your objectives, your business environment, and your challenges. The first steps is dedicated to exchange, meeting and data, in order to better identify your context, understand your issues and perspectives and suggest you the business and marketing solutions you need (market review, studies, analysis, market insights…).

  • Do you want to launch a new product on the French market?
  • Do you have a partner to support you in the market authorization and launch of the product?
  • Are you aware of the image that the pharmaceutical industry has of your laboratory and your products?
  • What is your current marketing strategy in terms of product, price, promotion, distribution ?
  • Is your marketing strategy completed ? Did you get validation of pharmacists from a qualitative and quantitative point of view before launch? => Sell-in market insights
  • If your product is already launched in pharmacy, what impacts did your price and media campaign had on sales?

Adapt

Immersion in the core of your project allows us to propose you the best organizational and business strategy.

Develop

Once the organizational and business strategy completed, it is time to launch with the support of market leading experts.

Business Development

Reach the french or Belgium market or strengthen your brands on the market… GSA Healthcare

Reach the french or Belgium market or strengthen your brands on the market…

The « Business Development » service is dedicated to foreign pharmaceutical companies wishing to set up in France, in order to commercialize their pharmaceutical products, without owning a sales-marketing structure in France.
GSA Healthcare offers to these laboratories an outsourced marketing service including market analysis and tools to monitor image and reputation.

  • Market Review, competitive environment, trends and innovations

    International partnership with Ceuta Healthcare

  • Qualitative, quantitative studies, brand image reports

  • Marketing consulting :
    marketing mix development and optimisation

    (positioning, product portfolio, distribution strategy, pricing policy, communication strategy)

Market access

Provide support on registration and launch of new drugs GSA Healthcare

Provide support on registration and launch of new drugs

The « Market Access » service meets pharmaceutical companies needs who wish to enter the french market dealing with french regulatory. GSA Healthcare relies on an expert network to cover all services : from pharmaceutical regulation (registration and international regulatory monitoring) to media strategy to gain visibility and reputation and support the launch on the market (Public affairs and media strategy).

  • Registration

    • Assessment of therapeutic interest by the Transparency Commission
    • Note on economic interest to the Economic Committee for Healthcare Products (CEPS)

  • Regulatory monitoring

    • France
    • Europe
    • International

  • Public affairs and communication strategy
    Actions with :

    • • Administration
    • • Key Opinion Leaders
    • • French and European Parliament
    • • European commission
    • • Press…

Operational Marketing

Develop appropriate tools and ensure their efficiency in pharmacy and parapharmacy GSA Healthcare

Develop appropriate tools and ensure their efficiency in pharmacy and parapharmacy

Through its experts network, GSA Healthcare assists and supports pharmaceutical companies in order to help them to optimize their marketing tools.

  • Creation of a trade marketing strategy (merchandising, planograms, dedicated tools…).

  • Support in the conception of sales aid tools
    and development of the best merchandising strategy (price policy, sales deck, POS advertising, pitches).

  • Sell in and sell out market insights :
    pilot field studies to test concepts, portfolio, tools and validate the potential in real conditions…